Craft Gummy Launch Checklist
Your Step-by-Step Guide to Building a Gummy Brand with Low MOQs
Are you an emerging brand or founder dreaming of launching a custom gummy line? Whether you're starting from scratch or expanding an existing product portfolio, the journey from idea to shelf can feel overwhelming—especially if you're working with a small budget or require flexible, low minimum order quantities (MOQs).
At Reserve Infusibles, we specialize in helping new and growing brands launch craft gummy products without the burdens of high volume requirements. Here’s your comprehensive gummy launch checklist, designed to simplify the process and help you bring your vision to life.
✅ 1. Define Your Gummy Vision
Before diving into formulations and packaging, start with clarity:
Target Market: Who are your gummies for? (e.g., wellness enthusiasts, kids, athletes, seniors)
Product Type: Supplement (e.g., vitamins, nootropics), functional (e.g., energy, sleep), or indulgent (e.g., craft candy)?
Brand Positioning: Premium? Affordable? Organic? Trendy?
✅ 2. Choose the Right Gummy Format
Not all gummies are created equal. Consider:
Gummy Shapes & Sizes: Bears, cubes, rounds, custom molds
Texture Preferences: Chewy, soft, melt-in-mouth
Vegan vs. Gelatin: Will your gummies be plant-based?
At Reserve Infusibles, we help you select the best format tailored to your audience, flavor, and supplement type—no need to commit to large batch runs thanks to our low MOQ gummy manufacturing model.
✅ 3. Develop a Winning Gummy Formula
Whether you bring your own concept or collaborate with our in-house formulation team, this step is key:
Functional Ingredients: Adaptogens, vitamins, cannabinoids (THC, CBD), mushrooms, electrolytes, etc.
Flavor Profiles: From fruity to botanical
Sweeteners & Additives: Organic cane sugar, monk fruit, natural flavors
✨ We offer R&D and flavor sampling with low initial investment.
✅ 4. Test & Sample
Sampling your product before a full run is critical:
Small Batch Samples: Refine taste, texture, and stability
Stability Testing: Shelf-life and packaging compatibility
Regulatory Compliance: Ensure your ingredients meet FDA and local guidelines
Our low-MOQ model supports pilot runs, so you don’t have to risk capital on a product you haven’t tested.
✅ 5. Select Packaging That Matches Your Brand
Packaging is the face of your gummy brand. Choose options that balance cost, function, and aesthetics:
Bottle, Jar, or Pouch: Different formats for different channels
Label Design: Make your brand stand out on shelves or online
MOQ-Friendly Packaging: We offer low-volume packaging options
✅ 6. Plan Your First Production Run
With formulation and packaging finalized, it’s time to launch:
Finalize Order Quantity: Start as low as a few thousand units with us
Lead Times: Typically 4–8 weeks depending on complexity
Turnkey Manufacturing Support: We handle everything from sourcing to QC
✅ 7. Prepare for Regulatory & Market Launch
To launch legally and successfully:
Label Compliance Review
COAs and Batch Testing
Product Liability Insurance
E-commerce & Retail Readiness
We can help connect you with industry professionals to ensure you're fully compliant and prepared for scale.
✅ 8. Launch, Learn, and Scale
After launch:
Gather feedback from early customers
Use real-world data to refine your next batch
Consider scaling up or iterating your formula
We’ll be with you every step of the way—from launch to line extension.
Why Choose Reserve Infusibles?
Low MOQs to reduce startup risk
Speed to market for fast-moving founders
In-house formulation + sampling
White-label and private-label support
Whether you're a first-time founder or an established brand launching a new line, Reserve Infusibles is your partner for craft gummy manufacturing.
🚀 Ready to Launch Your Gummy Brand?
Contact us today to schedule a discovery call and get a custom quote tailored to your vision.
